- Transfesa Logistics, leader in logistics solutions, has been promoting this sustainability project in the Iberian Peninsula since 2021.
- From the beginning until now, more than 40 companies, public institutions and different NGOs, which fight against climate change, support this initiative in Spain.
The “Freight belongs on rail” initiative has been selected as a finalist in the distinguished “World Public Relations and Communication Awards”. The nomination recognizes the outstanding sustainability work that this project is carrying out in Spain and in other European countries such as the United Kingdom and Germany.
“Freight belongs on rail” is an ambitious project that seeks to promote rail freight transport as a more environmentally friendly and efficient alternative. It was launched in 2021 by DB Cargo in Germany and Transfesa Logistics, its subsidiary in Spain, is leading it in the Iberian Peninsula.
Aware of the current environmental and logistical challenges, Transfesa Logistics is committed to leading this project in Spain, which aims to promote a positive change in the way goods are transported in the country.
For the first time, an initiative of this kind brings together rail operators, customers, public institutions, ports and various NGOs fighting climate change with a common goal: to increase the rail share in Spain, which has stagnated at 4% for more than 15 years.
World Public Relations and Communication Awards
The World Public Relations and Communication Awards is a global platform that celebrates excellence in communication and public relations. Transfesa Logistics’ nomination is in the sustainability category which rewards a successful public relations campaign that demonstrates a business approach to initiatives that positively impact society by bringing environmental and social benefits to stakeholders.
Idoia Galindo, CEO of Transfesa Logistics states that “Since its launch, ‘Mercancías al Tren’ has been a catalyst for change in the way we approach freight logistics. Reaching the finalist stage at the World Public Relations & Communication Awards underlines the importance of communicating the advantages of a mode of transport with a positive impact on society.”
The nomination at the World Public Relations and Communication Awards validates Transfesa Logistics’ efforts to raise awareness of the importance of sustainability in the logistics sector and encourage the efficient use of resources through rail transport.
“Being a finalist in the World Public Relations and Communication Awards for our “Freight belongs on rail” initiative is particularly exciting for us,” says María Urreiztieta, head of Communications and Marketing at Transfesa Logistics. “This nomination highlights how communication can be a powerful tool to promote significant change. “Freight belongs on rail” is a story we have shared and continue to share with passion and commitment.” The World Public Relations and Communication Awards ceremony will be held in Chennai, India, from September 21-23, 2023, when the winning projects will be announced.